Propaganda Techniques
I chose the San Miguel Beer Advertisement because it has a deep meaning related to our world's situation, speaking of COVID-19, which is featured on the video. My reaction is that I feel the same way as they did, not knowing will the Christmas we used to have to feel the same way as the way we celebrate Christmas now. People fight to feel the joy of Christmas because most of us can't go out, and some cannot go to work to support their families due to the pandemic.
The Propaganda Techniques they used are Plain Folks Propaganda and Glittering Generalities Propaganda. Plain Folks Propaganda involves a topic where everyone could relate, which is going through a pandemic and struggles. Glittering Generalities Propaganda because of the last part shows the product and a positive vibe which said: "Continue the Christmas." Glittering Generalities Propaganda involves giving out a positive response.
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